How Product Personalization Can Improve Your E-Commerce Strategy

 E-commerce is no longer about offering vast product selections and competitive pricing alone. With 80% of consumers stating they are more likely to purchase from a brand that offers personalized experiences (Epsilon, 2022), Product Personalizationhas emerged as a game-changer in the digital retail world. Personalization creates a deeper connection with customers. Reports reveal that 63% of consumers expect businesses to understand their preferences and expectations (Forrester, 2023). Personalized product recommendations, whether using past purchase history, browsing behavior, or demographic information, attract attention and encourage engagement. For more info click here #productpersonalization