The landscape of conferences and exhibition technology (mässteknik) dramatically transformed by technological advancements. Over the past decade, the integration of digital tools has revolutionized how events are planned, executed, and experienced. The future of these events is no longer confined to physical venues, and technology is playing a pivotal role in reshaping the attendee experience, making it more interactive, engaging, and efficient. One of the most significant technological trends is the rise of virtual and hybrid events. With the advent of virtual platforms, conferences and exhibitions can now reach a global audience, breaking down geographical barriers.
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