Top Email Analytics Metrics to Track for Better Engagement

 In the digital marketing landscape, email analytics remains a powerful tool for businesses aiming to connect with their audience. However, simply sending out emails is not enough; understanding how those emails perform is crucial. This is where email analytics comes into play. By harnessing the power of analytics, businesses can refine their strategies, improve engagement, and ultimately boost conversion rates. Email analytics refers to the collection and analysis of data related to email campaigns. This data encompasses various metrics, including open rates, click-through rates (CTR), bounce rates, and conversion rates. For more info click here #emailanalytics