ASO is increasing the visibility of an application or game in an app Store whose objective is to increase organic App downloads. Apps become popular and visible when they maintain a higher position in the top chart, when they have a wide variety of keyword optimization, and get featured on the application store. Generally, the app Store optimization performs the activities that focus on increasing the impression of app conversion into downloads. There is two largest and biggest optimization channel found in mobile apps such as Google Play on Android and the App store in the iOS system. Some other app download alternatives such as Amazon App Store, Huawei app, and Samsung galaxy store. The app store optimization tools have developed into a well-established procedure. This term has gained recognition in many industries with sites such as Tech Crunch and Search Engine Watch. Due to the increase in the store guidelines, the ASO tools became more relevant.
Need for ASO tools
Apple's App store was launched on July 10, 2008 and also the iPhone 3G was also released. It offered free download of over 500 application for the users. Due to this, the popularity has risen slowly, and there were over 1.82 million apps were found in the store till 2020. Many apple devices were launched, Such as iPad, Apple TV, iPhone, Mac, and Apple Watch. The goggle Play Store, which also considered the android market, was released on October 22 in 2008. Overall of 50 apps, we’re initially founded to be available, and the number of apps increased to 2.8 million in 2020. This Google Play Store available on all tablets and smartphones, Android TV, Chrome OS, and Wear OS. There were also top ASO tools that many companies chose to utilize those tools. These tools contain many features that facilitate app marketers to utilize the strategy of the best ASO tools.
Goals
Depending upon the company’s goals, priorities, and key performance indicators, the application store Optimization consists of a monitoring App Store that has changed and became a competitor of updates to maintain visibility. It also increased the visibility of apps in similar app’s placements, featured stories, and editorial content. It aims for implementing a strategy of the reviews for ensuring a perfect stream of positive reviews. The localizing of the app’s product page was changed into worldwide foreign languages. It also includes app store optimization tools some creative assets, Such as screenshots, icons, and videos, to encourage users to download your application. They also consist of executing keywords research for optimizing metadata using the most used and popular keywords.
The application's visibility can be increased by the features available in the apps Store promoted by stores editors as High quality, relevant and engaging app.
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