In 1978, a young Australian surfer founded the UGG brand on the coast of Southern California. Because of his Australian roots, he had a strong love for sheepskin and was convinced that the world would one day share this love. By the mid-1980s, the UGG brand had become a symbol of Southern California's relaxed culture. The brand gained popularity through surf shops all along the California coast.
UGG conquered the world of New York Fashion in the 2000s and beyond, evolving from boots and slippers to stylish luxury items that graced the pages of Vogue.
In 2006, UGG opened the doors of its first store in Soho, setting the brand as the fashion capital of the world. New York was the ideal place for the brand's first flagship store, allowing it to give its customers a powerful physical expression of the brand and a place where customers could experience the full breadth of the line.
In 2008, UGG opened stores in Westfield and Convent Garden in London, expanding the brand internationally and giving fans in the UK the chance to experience UGG firsthand. UGG also opened its first store in Omotesando Hills, Japan in 2006, marking the first step towards international expansion.
The brand has since grown into a worldwide lifestyle brand known for its iconic Classic boots. This boot has grown at the foot of many a Hollywood star and quickly conquered the whole world. Since then, UGG has expanded its portfolio and designs clothing, accessories and home furnishings, in which creativity, quality and craftsmanship are paramount.
"Bold, provocative, free-spirited, optimistic and real"; that is what the brand stands for and embraces those who do not allow themselves to be defined by convention. To get more information visit #https://www.thelittlegreenbag.nl/ugg/
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