Saturday, 6 June 2020

What is a CRM system?

CRM is an acronym for ‘Customer Relationship Management’ which is most commonly recognised to be a software process through which companies efficiently nurture prospects into customers.  Great, but what is a CRM system?
A CRM system is a piece of software which provides a single secure home for all customer-related data; from prospects, leads & opportunities through to product delivery and customer service records. It then efficiently manipulates this data to provide users with an extraordinary array of capabilities such as managing sales funnels & marketing campaigns; automating tasks; producing sales orders, contracts and quotations; constructing real-time business intelligence; integrating communications such as telephone, email and social media; managing customer enquiries & complaints and a lot more.
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