The term ‘SEO’ is an acronym to Search Engine Optimization. SEO is an addition to any given site with both quantity and quality content. Making the site escálate its Rank for better publicity and business outcomes. This involves making certain changes to the site which be lts eye-catching design and captivating content that makes it be more preferable to the search engine.
Now, consultant SEO Lyon consists of Black Hat and White Hat SEO.Boththese are twoabsolutedifferentgenresofoptimizations, which can be furtherbifurcatedtotheirowndescriptions and processes. Though, bothextendto serve thepurposefordifferenttechniques and strategiestoachievehigherpublicity ranking, buteachcontainsitsownperspectivetoachievetheneedful.
Black HatSEO:
Code-of-Conduct:
● Black Hat SEO followsunethicalwaystoachieve a highersearch ranking and alsoemphasizessearchengine rules.
● Itmainlyemphasisesonlyonthesearchengines and not so muchto human audienceortheclients in general.
Advantages:
● Typicallyforthoselookingforquickreturnsontheirsite.
Disadvantages:
● Itisto be understoodthatthismethodologydoesnotaimfor a long-terminvestmentofthesites.
● Bannfromsearchengine and the e-indexed as a presentationforusingunethicalmodeofpractise.
Techniquesusedstuffingtypeof SEO include: keywordscuffing, link farming, hiddentexts and links, and blog contentspamming.
White Hat SEO:
Code-of-conduct:
● White Hat SEO followethical and legal waystoachieve a higherrankonsearchengines.
● Itmainly targets a human audienceopposedto a searchengine.long-lasting:
● Forthosewhofocuson ‘longlasting’ oftheirsite.
● Qualitlegalized.
Since, thistechniqueis a legalisedwayofenhancingone’ssite; hencethismethoddoesnotentaildisadvantages in comparisontothatof Black Hat SEO.
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